"We help everyday people move more, live healthier and make positive changes by providing personalised at home health & fitness solutions."
What we do
28 Group is a technology-enabled health and wellness company. Led by our primary brand 28 by Sam Wood, our capabilities are underpinned by a clear purpose – Help everyday people move more, live healthier and make positive changes by providing personalised at home health & fitness solutions.
Complementing 28 by Sam Wood, our group now includes Lucky Duck Club for rewards, discounts and giveaways and The Better Shop e-Commerce site providing a wide range of brands and products with member only discounts for our loyal 28 subscribers. The 28 Group is expanding further with more exciting B2C offerings in the health and wellness space. 28 Group has helped millions of people improve their health through the 28 by Sam Wood program and we have worked with plenty of brands in a partnership capacity including Bupa, ANZ, Woolworths, Blackmores, Newscorp, Google, Origin, REA Group, Xero, Seek, Luxury Escapes and more.
28 Group is proud to be an Arrotex company as of March 2024.